“We believe our products aren’t just tools for carrying things—they’re reflections of your personality, your journey. We believe that who you are is something you hold in your hands and, in a way, carry on your back, shoulder, or in your pocket. That's why we create products that help you express your values and your individuality.” – Jan Boruta, CEO

Even though we’re based in a small studio in Zlín, we firmly believe that through honesty, perseverance, and ingenuity, it’s possible to build a strong, progressive brand that stays in tune with the times and inspires customers not only in the Czech Republic but worldwide. And every day, we strive to get closer to this vision.

Playbag is an exciting game for us—one that fills us with joy and inspires us deeply. We love creating beautiful, high-quality products we can proudly stand behind. Your positive feedback means a lot to us, and we sincerely appreciate any constructive criticism, whether about our products or customer service. It’s precisely this feedback that helps us identify areas for improvement and brings us closer to our vision.

But Playbag is also a challenge—an opportunity to show that fashion doesn't need to take itself too seriously. We confidently say no to fast fashion, reject endless discount cycles, and absolutely avoid bags that ruin your outfit's style 🫣. Through our creations, we aim to offer quality, stylish accessories that will last for years and have a story of their own.

We believe there are still plenty of people who value this approach—and we’re here precisely for you, to bring you joy with our products and service!

And now? It’s time to get back to creating! 🙂